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NY Times Article

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Austin Sushi News #33, April 2004

White Sesame Seeds Welcome to Austin Sushi News, a friendly by-product of the sushi website for Austin, Texas, Once every month or so, we bring you the latest scoop on sushi bars and related matters in Austin, Texas. You can UNsubscribe at any time by sending email to Subscribe by going to and clicking on the mailing list icon. If you have any problems, please send email to


New Sushi Bars And The "And Sushi Bar" Phenomenon Continues

While I'm still waiting for Sam's Sushi to open up near E. 12th Street and Chicon, it's pretty clear that Austin has reached sushi saturation in certain key demographic areas. The latest merchandising strategy is the "and sushi bar" phenomenon. Instead of committing your new restaurant to sushi, you commit to something else (typically steak or teppanyaki) and then add a sushi bar on the side. These poser sushi establishments may fare better economically, but we don't expect they'll do well in our ratings.

First up, just a couple of blocks from Sake on Sixth and Arirang, on the ground floor of the Hilton Hotel, is the new Finn & Porter, Steaks, Seafood, and Sushi. Yes, that's right -- "and Sushi." Out in Lakeway, Pao's Mandarin House has added a sushi bar (but they still call themselves just Pao's Mandarin House). According to one Austin Sushi News reader, Pao's is Lakeway's only 7-day a week sushi bar (the other sushi bar, at Thai Spice, is only open Thursday-Saturday).

Pao's Mandarin House
2300 Lohmans Spur, Suite 134
Lakeway, Texas
(512) 263-8869

Finn & Porter, Steaks, Seafood, and Sushi
500 East 4th Street (inside the new Hilton Hotel)
Austin, Texas
(512) 493-4900

Thai Spice
1310 RR 620 South, Suite 7A
Lakeway, Texas
(512) 263-2221

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A Taste Of Uchi

Central market Cooking School offers A Taste Of Uchi on Sunday, June 6th. A mere $50 gets you edamame, Uchiviche, Tuna Tataki and Drunken Mochi Ice Cream under the careful guidance of Uchi head chef Tyson Cole. Yummers!

June classes at Central Market Cooking School

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Sushi Niichi Reopens, Odaku Remodeled And Expanded

Sushi Niichi has reopened after a brief hiatus, still providing the only sushi respite in the West Campus area. Meanwhile, sashimi soy sauceway up at Parmer Lane and Mopac, Odaku expanded and remodeled for their grand re-opening. Odaku's manager thinks that their sushi bar is now "a good place for a dressed-up date." I hope to test that theory soon.

2501 W. Parmer Lane, Suite 500
Austin, Texas
(512) 834-9304

Sushi Niichi
705B West 24th Street
Austin, Texas
(512) 469-0086

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